the purpose of the ad is clearly that Budweiser is the greatest beer of all time. how do I know? well the ad doesn't lie, right? right?! "There's nothing like it... absolutely nothing"
my guess is that the audience was people who were of a legal drinking age, which was 21 at the time this advertisement was release (1949, pretty vintage, huh?) and maybe people who liked fishing/picnics.
this ad seems more innocent than the beer ads we see today, especially the ones on tv, which usually exploit women and all.
it just seems like if you wanna have a good time fishing with your woman, and enjoying a picnic, you should pick up some budweiser. that'll make it a GREAT time.
Why do you think this ad chose to portray Budweiser as a wholesome product? What arguments is it making about Budweiser and why?
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